Sunday, September 4, 2011

History of Adidas; How Adidas be more stylist

Adidas Logo
If you see Adidas product these days, you’ll get so many different with the Adidas in few years before. Adidas get more stylists day by day. Such as bag, t-shirt, so do their shoes.  But, do you know, guys? Adidas had a very long journey to be as stylist as now. It started from 1936, when Jesse Owens (a runner from America) won four Olympiad gold medal. Jesse wore the first Adidas outfit which is made especially by Adi Dassler and Rudolf who is a pioneer of Adidas brand. But, it don’t make Adidas get into fashion world easily yet. After left three decade, Adidas had just been looked by people that day.
The top of their story is on 1986, where street wear style started to be fond of the hip hopers (fans of hip hop genre). Track pants (side accent line training pants) started replace jeans as the most item in ‘80s fashion wear. In that time Adidas benefitted by producing and designing training suit. Now, by combining three elements, sports, fashion, and music, Adidas brand making new image without leaving their sport brand image. Today we can see their collection such as sling bag, travel bag, boxing shoes, jacket, and hot pants.

source: kawankumags

Adolf Adi Dassler

Jesse Owens
Rudolf Dassler








Adidas Track pants














 


 Adidas Original








Adidas Star

Germany World Cup 2006




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